Problems Associated With Racism. Emmett Till and Trayvon Martin Essay

Problems Associated With Racism. Emmett Till and Trayvon Martin - Essay Example This was a difficult spell which was characterised by white supremacy in order to prove dominance. This dominance was displayed over a group of people who were believed not to belong in the same society as the white people. People, mostly African American, would bear the full brunt of the race factor, since they were often affiliated with negativity. This paper will review the comparison that existed between the Emmett Till lynching and the Trayvon Martin killing. Also, it will address the issue of negative perception on a certain race, and how it is affecting the American people. The negative perception from the whites helped bring forth a string of riots and rise in civil rights movements across the nation. This was since the African Americans felt that their rights were being violated. In the case of Trayvon Martin, there was a similar case of negative perception. A young man heading home from the convenient store with a bag of skittles and iced tea gets shot since he looked suspicious. He was dressed in ordinary blue jeans and wearing a hoodie. That was enough to send the young man to an early grave. This negative perception has not changed entirely even with the reforms that have taken place during the time of Martin Luther King (Metress 65). People are still misdirected, and it is taking a toll on the young African American people of America. As Mississippi was a state that had the most number of African Americans, it was hard for whites and the blacks to entirely get along. This led to the division of people and the division of everything else. There we re schools designed for the blacks, buses, and even hotels. The blacks mixing and mingling with the whites was considered a crime (Metress 72). It was a punishable offense for a black man to gaze at a white lady. That was considered inappropriate, and often led to the arrest of many black men. The perception that black men are violent often has them suspected for many violent crimes which later, leads to their persecution. In light of this, it was highly crucial for the black men and women of Mississippi to keep to their kind; attend their own schools and even, ride their own buses. However, in the wake of Emmett Till’s killing, the rise in riots and boycotts showed the strength of the African American minority group (Nelson 54). Groups that advocated for equal civil rights as the whites emerged, and pushed for equality among all people regardless of their colour. The death of Emmett Till was considered a pivotal point in the uprisings made by the African American minority. C ivil rights groups emerged in the wake of his death and wanted justice to all those responsible, while advocating for equality. This saw many black people killed in strange and bizarre circumstances. Some were bombed, others were drowned, some were bludgeoned, and others, shot to death (Nelson 63). All this happened in the name of white supremacy. It did not matter that lives were being lost and that the state was in chaos. All that mattered to the white extremists was for them to have control over the minority group. African Americans urged their children to join in the fight for equality, and they did without hesitation. They boycotted school and marched on to the streets to advocate for the treatment of all persons equally. The beating and hosing down of the children brought the president to action, and Mississippi grabbed the consideration of other states, as well. Emmett Till’s death can be considered the turning point (Nelson 72). This is because after it happened, the strength of the African American people could be felt and seen across the realm. Focus was shifted to the injustices, the killings, and

PVH Essay Example | Topics and Well Written Essays - 1000 words

PVH - Essay Example The current marketing strategy that the company is trying to implement is three-pronged: Wider range brand offerings; multiple distribution channels; wider range of price points. To complement this strategy, the company has the following in place. The company has broken down its markets into high end, middle and low end consumers, which will be discussed in detail in the next section. For each of these, the company has categorized its segments into Wholesale Dress, Wholesale Sports, Retail Apparel, Retail Footwear, Licensing of Calvin Klein and others. According to the company’s Annual Report1 in 2009, sales volumes for these segments show a huge chunk being contributed from the retail apparel and wholesale businesses. With the existing portfolio of brands, PVH has something to offer to a wider cohort of consumers. These are classified on the basis of their income and preferences of shopping, both of which signify their brand consciousness. These high end consumers spend a lot of money on very high quality clothing, footwear and accessories. The brand name matters a lot to them and they are willing to spend on the exclusivity and image the brand carries. These might include high successful businessmen, industrialists, sports stars and celebrities. For this topmost layer of this consumer segment, PVH One tier below that is the CK Calvin Klein range, which is offered through specialty stores. These consumers value good quality but also like practicality to go with it. They are image conscious, but not as much as the high-end consumers. For this client base, PVH has on offer Ferrell Reed and Eagle brands. These group of people have a decent amount of take-home pay but they are normally employed and have to conscientiously manage their spending. They do, however, appreciate good clothing and style. Brands offered for these customers include Calvin Klein and City of London; It can be noticed from the spectrum of brands offered