Wednesday, August 26, 2020

Tinter Abbey Essay Example For Students

Tinter Abbey Essay Examination of Tintern AbbeyWhereas most people will in general consider nature to be a playhouse that ought to change and fall to pieces to all their needs, William Wordsworth had a totally different view. Wordsworth saw nature as an asylum where his perspectives on life, love, and his maker were in the long run modified for eternity. The power of Wordsworths energy for nature raised him from a kid into the moving man and writer in which he is perceived to be today. One of the most convincing works Wordsworth at any point formulated was that of Lines Composed a Few Miles Above Tintern Abbey. The sonnet edifies the peruser on the magnificent force and profundity of nature, which Wordsworth has found in his hardships upon the earth. Along these lines, to full comprehend the hugeness of nature in all lives told through Lines Composed A couple of Miles Above Tintern Abbey one must comprehend the setting and disposition, just as understand the rhyme plan, and utilization of numerous asso rted idyllic gadgets that interface inside the sonnet the sonnet. We will compose a custom article on Tinter Abbey explicitly for you for just $16.38 $13.9/page Request now One can pick up knowledge into Lines Composed a Few Lines Above Tintern Abbey by first attempting to comprehend the state of mind and setting of the sonnet. Despite the fact that it is a smaller than usual of the long sonnet Wordsworth never entirely composed (Robyn Young p.409) it needed nothing to the extent profundity and force goes. Wordsworth was exceptionally talented in such zones, despite the fact that his composing might be come extremely complex it is said that it was an aftereffect of the unconstrained flood of feeling (Gale Net). Wordsworth composed this sonnet, as refered to by Wordsworth with no piece of it was recorded till I arrived at Bristol (F.W. Bateson p.191). Wordsworth was a firm adherent that man should locate a natural power that joins them with their physical and profound conditions (Jan Shoemaker p.1). As Wordsworth returns to this cherished spot of his (Tintern Abbey) he is helped to remember how he once saw this asylum. Wordsworth endeavors to investigate two universes, Brian Barbour states Wordsworths fundamental methodology is to engage the profound while remaining completely inside the normal order(Barbour p.154). At the point when he was a little youngster he resulted in these present circumstances valley utilizing it as his very own play area. He never gave nature the regard and commendation that it so merited. He just observed nature through a youthful childs eyes; he saw a tree in which to climb, grass in which was basically to skip in. The bluffs, springs, and the sky were only there for his pleasure; never did Wordsworth start to recognize the truth about nature. Wordsworth developed and changed significantly developing profoundly, intellectually and truly. In his developing he started to see a greater amount of what nature truly brought to the table him. During his last visit before he would leave for five long years, Wordsworth acknowledged natures genuine magnificence and regarded and commended it. He had at long last un derstood that one could just discover God in his most flawless structure in his own absolute best creation Nature. Harold Bloom expresses The noticeable collection of Nature is all the more then an external declaration of the Spirit of God to him; it is our best way to God (Modern p.4). He had discovered that nature was the genuine asylum for God, not some man made church, the ruler didnt mean us to adore him in a man made structure, which ruined his manifestations where he stayed. Wordsworth understood that his individual man has wandered from God by becoming involved with all the material things in which our general public gives us and this profoundly disheartened him. Brian Barbour illuminates us that the human psyche was building a world in which the human soul couldn't live (Brian Barbour p.154). Wordsworth currently understood that this spot has from numerous points of view kept him in contact with his maker and with his internal identity. When that Wordsworth comes back from this excursion he goes to his place of haven to find that he by and by observes it in an entire alternate point of view. At the point when he is upon his valley he is over whelmed with appreciation. He is as it were in wonder and as Stephen Gill states he is absolutely inebriated with nature (Stephen Gill P. 10). He understands that what was once thought his play area is really the play area of God. He feels embarrassed that he could at one time not understood what natures genuine reason for existing is. He presently realizes that nature isn't something that ought not be crushed and supplanted with houses, boulevards, and structures, yet rather something that ought to be extraordinarily appreciated and regarded for all its magnificence. In the past he saw nature with simply the unaided eye yet now he sees nature with every one of his faculties so he can get a handle on its actual excellence. This spot not just changed the manner in which he lived and saw his life, however it likewis e changed his methods of composing. When he could get a handle on the genuine magnificence of nature he had the option to relate his life, love, and his encompassing as a rule to it. Along these lines, the state of mind was one of the primary main impetuses of the sonnet. The sonnet was composed with a graphic and successful diagram of the setting, which added to the force of the sonnet. Harold Bloom states in spite of the fact that it is composed as the present Tintern Abbey, as a sonnet, closes with so insistent an accentuation upon memory (Modern p.132). The setting is chiefly discussed in the primary passage, Brain Barbour states section one presents the universe of nature (Brian Barbour p.152). Barbour likewise sell the peruser that Wordsworth accepts the premise of area in eventually in himself (Barbour p.161). In the main section Geoffery H. Hartman states that Wordsworth gets a handle on the drawn words express a brain that remaining parts in to some degree a miserable perplexity, a psyche that attempts to situate in time what is lost (Geoffrey H. Hartman p.29). The setting of the sonnet is in the Wye Valley with a perspective on the congregation of Tintern Abbey out there. He had a spot situated under a tree where he would come to over and ov er to sit and ponder his life. These environmental factors effortlessly overwhelmed Wordsworth and appeared well and good alcoholic on nature. The Wye Valley is supposed to be a position of extraordinary excellence in which one could without much of a stretch start to interrogate themselves regarding what they know and comprehend about the great serenity and tranquility of nature. Albeit one may want to promptly depict the environmental factors of the Wye Valley, Wordsworth keeps the setting particularly summed up. Wordsworth basically gave the conspicuous qualities of the valley insufficient to catch its genuine physical excellence. One can get from the sonnet that it was composed or talks about a period throughout the spring months. Unripe foods grown from the ground hedgerows (Tintern Abbey lines 15) demonstrate that this happens during a period where natural products are simply starting their development. Wordsworth likewise talks about plots of house ground (Tintern Abbey line 11), in, which he alludes to fields in which ones plants. Plantations in which life has recently started to spring from were available in the valley, which additionally shows new development. The entirety of this to Wordsworth is a token of the restoration and change that encompasses him consistently, and motivates him to celebrate in the way that he also has reestablished his life, love, and convictions alongside the rebirthing patterns of nature. The view surrounding him is new and green; everything is beginning once again, brimming with life and the expectation to develop. Wordsworth perceived this and the way that he also has change from his last visit, and this fills him with motivation to learn and cherish more. In rundown Wordsworth utilize the setting in such a manner to paint a striking picture in the perusers mind.Wordsworth utilized a sort on rhyme conspire that is absent in numerous sonnets of his time yet the do not have a notoriety of the configuration doesn't influenc e the superbness of the sonnet. Lines made a couple of miles above Tintern Abbey was written in clear refrain, which comprises of unrhymed measured rhyming. Clear refrain copies the rhythms of regular speech(Gale Net). Each line is made out of five iambs, which are units comprising of an unstressed syllable followed by a focused on syllable. Measured rhyming is typically rhymed however Wordsworth compensated for his need rhyming with his extraordinary utilization of different wonderful gadgets. Wordsworth utilized the expression, and the (Gale Net), a few times all through the sonnet, the recitation of the expression is planned to deliver a trancelike impact. (Storm Net p.2). Regardless of whether Wordsworth needed his peruser to as it were feel the amazing sleep inducing capacities of nature or whether he needed his peruser to feel just as he did, absolutely inebriated essentially (Stephen Gill p.10). Wordworths use of spell isn't truly perceptible except if one truly comprehends t he focuses that he is attempting to make. There are additionally a few examples in which Wordsworth utilizes similar sounding word usage in the sonnet. Similar sounding word usage is the reiteration of a similar consistent sounds or distinctive vowel sounds toward the start of words or in the focused on syllables. Brian Barbour states that refrain sections one and two are every autonomous, yet they gloss over each other as articulation and reaction (Brain Barbour p.152). Barbour additionally illuminates the peruser that the fourth section passage will be to protect what has been characterized and tested, and section five will declare that there is a social measurement to all he has introduced (Brain Barbour p. 153). In the primary section which comprises of lines 1 through 22, the prevail sound that one will in general hear while perusing is the s sound. This in a manner gives the peruser the feeling of being upon the slope with the spinning winds and the inaccessible thunder of the sea alongside the Wye River. Sent up, peacefully, from among the trees With some questionable notification, as might appear of transient tenants in the houseless woods, Or of certain Hermits cavern, where by his fire the Hermit sits alone. (Tintern Abbey lines l9-22). In the second section alongside the transcendent s sound Wordsworth utilizes the w in a little segment to fairly improve the impact of the breeze. The third passage, which comprises of lines 50 through 57 the predominan

Saturday, August 22, 2020

Marketing Management Marketing Plan of Asda

Promoting Management Marketing Plan of Asda Presentation Checking arranging is one of the principle elements of showcasing division of an association (Kotler, 2003). This coursework will concentrate on showcasing system and plan of ASDA. The central matters of conversation in this coursework are inward and outside investigation, SWOT examination, showcase focusing on and advertising blend. Vision Statement of Asda As indicated by Asda (2009) the primary point of the association is to serve the clients by offering them lower costs and giving their clients regard for which they merit. They need to accomplish this objective through their staff called partners. They are building up their abilities. So they can fulfill their clients desire and make their visit to store increasingly lovely and happy. Circumstance Analysis At the point when an association works in the serious market, it has two primary kinds of condition. Inward Environment Outer Environment To detail, actualize and execute a fruitful advertising procedure, ASDA the board and showcasing leaders need to comprehend these two kinds of situations. (ASDA, 2009) Interior Environment The interior condition of an association is within association. A large portion of the procedures and techniques working in the association are a piece of inner condition of association. Inside condition of an association contains the greater part of the controllable factors (Sadler and Craig, (2003). Following are the principle components of inside condition of ASDA. Workers The workers of an association are most significant piece of association as they take an interest in practically all the procedures and produces of the association. Indeed, even exceptionally innovative concentrated associations, the job of HR is critical to get ideal profit by that innovation. The HR of ASDA are 150000 of which 90000 are easygoing and staying 60000 are full time. The organization is overseeing easygoing and part clocks to spare the workers costs. The advertising representatives of association incorporate client connection staff, individuals who work all in all market and do overviews to gather showcase information and officials and directors work in the administrative center. (ASDA, 2009) Items ASDA is offering huge scope of items and administrations to their association. Before its merger with the Wal-Mart the association was failing to meet expectations. When they get the specific assistance for their parent organization, they began to develop. Thus, in 2003 they have taken over Sainsburys. They are selling their clients basic food item, garments, electronic items and numerous other sort of items through their store based retailing and web based retailing. In the online business, clients can gain admittance to the store through ASDA site. The products are conveyed following day to clients at their entryway step. They are additionally offering monetary types of assistance through their stores and site. (ASDA, 2009) Correspondence Correspondence inside the association and with the outside world is generally done through organization own administrations. They are utilizing current innovation for this reason too to set up long range interpersonal communication and get advantage for the experience and data of other. The interior structure is all around characterized and all the individuals realize who is answering to whom. For promoting correspondence same channels of correspondence are utilized. The statistical surveying information, distinctive kind of investigation are accessible to all the individuals working in association at the focal nearby on administrations. (ASDA, 2009) Outer condition Markets ASDA is involving 16% of United Kingdom Retail advertise. Out of these 16% almost 50.30% individuals are visiting to their preferred stores regular and about 14.60% individuals are visit the store a few times every day. In the bustling urban areas, the association is ceaselessly losing their clients base because of clog in the urban communities. It requires some investment to go to ASDA and purchase the merchandise. Individuals lean toward the corner search for purchasing the result of easygoing use. (ASDA, 2009) Serious Environment The UK advertise is experienced market and all the key players in the retail business have their consistent piece of the pie. It is exceptionally difficult to expand the piece of the overall industry. To expand the piece of the overall industry association needs to spend more on the promoting costs. The expense of promoting effort is likewise lessening the net revenue of the proprietors/investors. Same is the issue for the showcasing work force of ASDA. (ASDA, 2009) Monetary condition UK and entire world is going through a world more terrible financial downturn. This financial downturn has decreased the buying intensity of the individuals. Same time it is difficult for the association to gain admittance to the money related assets for their advancement ventures. The per capital pay is lessening because of decrease in per capital salary. Associations are confronting more weight from the administration as far as assessment as their national insufficient are expanding in bigger degree. The United Kingdom as of late has national lacking about 63% of their all out GDP. This additionally has restricted the association promoting exercises. They are chopping down the costs and embracing increasingly skeptical methodology. In spite of the fact that credit emergency has less effect on the retail business like ASDA, Tesco as they are selling the results of fundamental needs yet at the same time monetary effect is noticeable in their diverse advertising and business exercises . (ASDA, 2009) Social and social condition The greater part of tasks of ASDA are in United Kingdom. The general public of UK is multicultural society. Remembering the idea of society, ASDA showcasing individuals don't overlook this reality. They have great scope of items for various kind of individuals having a place with various nations, religions and societies. They are serving such clients in their reality food office. (ASDA, 2009) Hitt, et al (2008) basically analyzed that the way of life of the individuals in United Kingdom has changed in during most recent two decades. They want to purchase main part of merchandise from their preferred stores. This gives them advantage of efficient and less problem. This additionally has built up the steadfastness culture. The advertisers are attempting to comprehend the changing in deduction and taste of individuals and creating items to fulfill their changed needs. Political and legitimate condition The legislature of United Kingdom is considering away arrangement for the general store. This is negative for the store and they will lose critical piece of their deals because of this explanation. The individuals won't come to store for the easygoing items. The power over the affectation is additionally capacity of government. The administration of United Kingdom have taken number of quantitative measures after credit emergency. These empower the legislature to hold pace of expansion under 3%. Monetary arrangement, monitory approach, work strategy or expenses are principle part of legislature of United Kingdom. (Hitt, et al 2008) Mechanical condition Innovation is utilized in numerous elements of business however utilization of innovation in the promoting is truly getting more significance. Promoting information is spilling out of advertising faculty working in the field progressively premise. ASDA showcasing work force are utilizing present day devices like versatile work station at better places. The information created by these machines immediately goes to the focal area. These apparatuses are additionally assisting the advertising administrators with analyzing the showcasing information and give systematic reports. (ASDA, 2009) SWOT examination Qualities ASDA is notable brand. Their monetary quality is additionally higher because of help of their parent nation. They have improved their administrative aptitudes and created number of best practices which they get from Mal-Mart. The association is receiving lower value procedure which is best apparatus to pull in more clients in current monetary condition. (Lee and Lin, 2008) Shortcomings ASDA is deficient in littler stores while their rival Tesco is getting colossal total of cash for littler stores. It isn't workable for the organization to manufacture greater stores at shorter separation. The piece of the pie of ASDA is consistent from number of years. This shows there is no development open door for the association in future if conditions stay same. (Lee and Lin, 2008) Openings The association has more prominent opportunities to expand their business to India, China and other rising economies. There are number of littler and neighborhood chains which are battling. ASDA can assume control over these stores and re-structure them to expand their client base. (Lee and Lin, 2008) Dangers the conspicuous danger of ASDA is its nearby rival Sainsburys. On the off chance that economy goes in further downturn, at that point association isn't in the situation to diminish further costs as they are selling as of now at lower costs. (Lee and Lin, 2008) Promoting Objectives The fundamental goal of ASDA is to offer progressively current types of assistance to their client. They are planning to build their client base by arrangement of better administrations, including more items in their item run and in conclusion the improvement of new channels of conveyance. (ASDA, 2009) Through, more power over the costs, they have diminished their expense while nature of administrations is same. The 30% of the lines have been diminished because of use of further developed innovation at the checkouts. Along these lines they are willing the consumer loyalty. The association is effectively actualized the arrangement of lower costs effectively. They need to continue executing same strategy in future. (ASDA, 2009) Target markets As per ASDA, (2009) The association is focusing on practically all the fragments of UK society. Anyway most broad clients of ASDA are ladies old enough 20s and 30s. These ladies purchase the merchandise of everyday use for themselves and their families. The second gathering of market portion of ASDA are guys. They additionally purchase for themselves or for their families. It is demonstrating that promoting effort of ASDA isn't determined on a specific gathering. Promoting Mix Strategies Item methodologies ASDA is empowering their clients to go get acces

Monday, August 17, 2020

Where to Publish Mobile Apps Android vs iOS

Where to Publish Mobile Apps Android vs iOS To publish on Android or on iOS? That remains to be one of the most frequently asked questions among mobile app developers. There is no doubt that these two are the main players when it comes to operating systems in mobile technology. Both sides have advocates listing the many reasons why it is the better platform. The comparison often became too lengthy and confusing that mobile app developers are left scratching their heads and eventually decide to pick randomly, hoping for the best. © Shutterstock.com | BloomuaIn this article, we explore 1) mobile apps development, 2) a look at Android, 3) a look at iOS, 4) a comparison between Android vs iOS, 5) Google Play vs the App Store, and 6) which is better: to publish on Android vs iOS?MOBILE APPS DEVELOPMENTPhones used to have only one purpose: communication. Over the years, technology has grown by leaps and bounds, and phones became, well, smarter, giving rise to the smartphone era. Along with this change came the increased capabilities of smartphones, and one of the most characteristic changes is the arrival of mobile apps.Mobile apps are essentially computer programs that are operated or ran on mobile devices, particularly smartphones and tablets. They have all started with an idea, and then the design and development stage follows. Afterwards, it is time to publish the app. The succeeding discussions will address the question on the platform where the mobile app will run. Should it be on the Android interface? Or would iOS be the better choice?A LOOK AT ANDROIDBackgroundAndroid, which was initially released on September 23, 2008, was developed by Google, utilizing an open source model. Among all the operating systems existing today, it has the largest installed base. It is currently available in 70 languages.Android devices can get its Android apps from Google Play. It was originally known as the Android Market, which then became Google Play Store, until it eventually became known as Google Play.Interface and CustomizabilityThe user interface of Android is graphical, revolving around the concept of direct manipulation. Objects on the screen are manipulated by simple actions such as a tap, a pinch, a swipe in various directions, and more.UsabilityAndroid is used for smartphones, tablet computers, many types of wearable devices, televisions, and even cars or vehicles.Publishing ProcessIn order to publish the app to Google Play, you must have a Google Play publisher account and familiarize your self with the publisher console and various tools provided. Fill out the required information at the Google Play Developer Console, agree to the distribution terms, pay the corresponding registration fee (now at $25) and wait for verification of payment and registration. Once your account has been verified, publishing your app is done directly through the Developer Console, which is an easy-to-use publishing wizard that even beginners and first-time app publishers won’t have a hard time understanding how to go about it.A LOOK AT iOSBackgroundThe mobile operating system known as iOS was created in 2007 by Apple for exclusive use of Apple devices, such as the iPod Touch, the iPhone and the iPad. Currently, it is the most commonly used operating system for tablets all over the world and is available in 40 languages.The official app store for the iOS operating system, on the other hand, is the App Store.Interface and CustomizabilityApple enabled the use of multi-touch gestures in the iOS user interface, so actions are taken by sliding, tapping, pinching and swiping, aside from pressing on buttons and switches. It shares the same direct manipulation foundation that Android is based on.Since the iOS interface is locked, customization options are severely limited. But there is one way to get around this limitation: the concept of jailbreaking, which is basically a way of hacking into the iOS in order to add or enable features and functionalities that are otherwise not recognized and allowed by Apple. Once an Apple device has been jailbroken, it becomes relatively easier to customize it.UsabilityApps published on iOS are for use in smartphones and tablet computers produced by Apple. These include the 5th generation (or later) iPod Touch, the iPhone 4s and later versions, the iPad 2 and later versions, all generations of the iPad Mini and, recently, the 4th generation of the Apple TV.Publishing ProcessUnlike the publishing and application process for Android apps, ex pect to comply with more requirements when publishing an iOS app on the App Store. The app owner or developer must first create an App ID and a Distribution Provisioning Profile. The application will have to be made and submitted through iTunes Connect, a tool suite for managing iOS application. The application must have been configured or fine-tuned, especially in terms of the detailed information about the app you are aiming to publish, before submitting it to iTunes Connect.You will also be asked to create and submit the following app certificates:Distribution certificate â€" a one-time certificate, this will be used for all the apps that you will publish on the App Store.Push Notification certificate â€" this certificate allows developers to upload their app to AppsBuilder.Mobile provisioning â€" this certificate is created in every instance where a new app is published in the App Store.Through the Publication Center, you can then choose the app that you are planning to publish, providing all the required information about the app. There is a checklist provided that you have to completely comply with, then you can publish your app.There are higher chances of getting rejections when applying for publication on iOS, primarily because they have a lot of requirements that developers find too complicated and too exhausting to comply with.A COMPARISON BETWEEN ANDROID VS iOSAndroid and iOS are currently the two top platforms and most used mobile operating systems in the world. In the United States alone, these two are duking it out for the top spot. Currently, iOS ranks first in the US, but Android is closing in real fast. Also, despite the fact that there are several mobile software and app distribution platforms around, the two largest app stores cater to Android and iOS. It is Google Play for Android apps, and the App Store for iOS apps.Deciding between publishing on Android and on iOS will surely take a toll on many app developers, because there are a number of considerations that have to be made before getting to make a final choice.Android wins at:Customizability or flexibility, particularly in the design. Developers can tweak, change and manipulate pretty much anything in order to customize the app. Customization options in iOS are limited unless, of course, a “jailbreak” is performed.Availability with respect to devices. It can be found on many smartphones, tablets, and similar devices, from various manufacturers including, but not limited to Samsung, Sony, Motorola, HTC, LG, Lenovo, Kindle Fire, Asus, and more. iOS, on the other hand, is only available on Apple products, such as iPhone, iPod Touch, iPad, and the later versions of Apple TV.Audience size. The number of Android users is exponentially growing, so developers can expect to have more potential downloads and users when they choose to publish their apps on it instead of on iOS. If you also compare the language capability, Android is clearly the winner, being available i n 70 languages compared to iOS’ 40.Ease of access by users. Anyone wanting to get their hands on an Android app can go directly to the giant Android app store, Google Play. Aside from that, they can also get Android apps from other app stores such as Amazon and Getjar. iOS apps, on the other hand, can only be downloaded from Apple’s app store.Ease of approval and publication. iOS is known to have a more stringent and tough guidelines for any app applying for approval in being published. There are a lot of distribution profiles and certifications involved, and they are not all that simple or straightforward, either. Many mobile app developers actually find it relatively easier to have their apps approved on Android, since all it takes is signing the developed app via a simple wizard.iOS wins at:Design quality. App design standards in iOS are generally higher, because they have stricter guidelines that mobile app developers have to comply with before their app gets approved for pu blication.Ease of app development. According to many app developers, developing apps specifically for iOS publication is easier than on Android. This is because iOS makes use of user-friendly development tools and software. Apple’s Xcode is particularly getting a lot of thumbs up. Part of the reason that it is easier to build apps for iOS is because the app is being designed only for Apple devices. It is much more difficult to develop for Android because there are a lot of technical considerations to take into account, such as the brand or manufacturer and even the model of the device.Faster media transfer. It is easier in iOS since all that is needed is a desktop application to transfer media and other files between and among devices. In Android, however, there are compatibility limitations. The ease of the transfer of files will largely depend on the model, and even the version, of the devices involved.Social media Integration. Users find it much easier to post status updates, t weets, or share posts on social network sites such as Facebook and Twitter when using iOS. This is a great tool for those who are aiming to reach a wider audience or have more people find out about their app and download it from the App Store. Android is also starting to improve its social media integration features, but there is no doubt that iOS already had a headstart.Privacy and control. The users will have more control on which app can have access to their private information, and the level of access that they are willing to give these apps. Developers publishing on iOS will already have addressed an issue that concerns many users in terms of their privacy.Protection of proprietary rights. Apps published on iOS and released at Apple’s App Store tend to have more protection in favor of the owner or developer. Copy protections are more in place and more solid than in Android’s Google Play.Profitability. If mobile app developers want to make profit, publishing on iOS is the pr eferable option. Revenue is considerably higher in the Apple marketplace because Apple users are generally more willing to spend money on apps than Android users.GOOGLE PLAY VS THE APP STOREWhen choosing between Android and iOS publishing, we cannot help but make a comparison of the two giant marketplaces where these apps are distributed. For the longest time, iOS has been the leader, in terms of revenue, number of app offerings and number of developers. But that is no longer the case, as Android has been making a major surge forward in recent years.Granted, the App Store is still the more profitable option, as discussed earlier. Compared to Android, it is the cash cow. Many apps on Google Play tend to be free and are supported by ads, and many users do not really like seeing ads on their apps, and that is partly the reason why they are willing to pay a premium to get rid of those.There is also a general perception among the general public that apps distributed at the App Store are of higher quality, thanks to the quality filter that Apple has set up in place. This means that poorly made apps will not be able to be distributed in the App Store. The relative ease with which apps can be distributed and approved in Google Play means that low quality apps can slip through the cracks.We have already discussed how a majority of Android users belong to the lower income demographic. That means they are happy with smartphones that have the basic utilities, and they will look for apps that do not require them to pay money.Google Play, on the other hand, is found to be more developer-friendly. Developers have an easier time rolling out major updates, and they can respond better to users who leave their reviews or testimonials. Download stats for apps are also shown, so the developers can track download history of their apps, and users can view the popularity of the apps before they download them.One strategy employed by developers, especially the new ones, is to publish on Android first. That is where they will get attention for their work and, once they have built a following or have obtained a feel for the market and their audience, move on to publishing on iOS once they are ready to make some money.The general consensus among experts is that iOS is the better marketplace, for developers and app users alike. It is certainly more profitable, and it offers more top quality apps. That does not mean that all apps on Android are crap, because there are actually many outstanding ones. It’s just that the App Store has more of them.Therefore, choosing between the two marketplaces will depend on the goal of the developer. Is it for profit? Is it to obtain exposure? Does the developer just want feedback on his app?WHICH IS BETTER? TO PUBLISH ON ANDROID VS iOS?At the end of the day, the decision on whether to publish on Android or on iOS will hinge on the target audience, or the users whom you want to download your app. Apple users are generally seen as t he more affluent and, therefore, willing to spend top dollar for very good apps. That is why app developers who are purely or largely looking to earn a big profit off their app will generally look towards iOS. With that said, your app should give a good value to justify the investment. The Apple customer base was also often seen in the past as the larger one, although that is now up for debate since the number of Android users is steadily increasing, thanks, in large part, to the fact that there is now a massive amount of Android devices that are available in the market today. They are available at various price points, mostly in the low to mid-price range.This is most likely the reason why the audience for Android is seen to belong to the lower-income demographic. Developers, especially the newer ones who are still aiming to establish a presence in the app world â€" without necessarily making money off their app â€" may also not mind publishing their app for free on Android.There i s one option that many mobile app developers are now taking: publishing on both platforms. Developers are now able to design apps that will work on both Android and iOS, so deciding whether to publish on one or the other is no longer an issue. If you look at the top apps on both platforms, you will find that they are basically the same. That is because the developers have managed to walk that fine line and reconcile the differences between the two. As a result, they are getting the best of both worlds.